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I’ve watched countless hours of webinars and read hundreds of articles about how to find new customers. Here’s what you won’t find in any of the training you can take…
They can’t tell you what to sell or what service to provide. I’m sorry to break it to you- but only you can figure this out. Sure, there are definitely great articles you can read that will give you ideas of what to offer, but at the end of the day, they can’t do the work for you.
This is not to say that you can’t find good ideas- but no one can tell you what will work for you.
Figuring out what to sell or offer is not easy.
I won’t lie to you here. It is very hard. The truth be told…you are probably going to have to try and sell or offer several different things before you find something that consistently brings in money.
I told you last week that I tried anything and everything for a few years before I fell into freelance writing. While that business is doing really well for Austin and I, we are still trying to figure out how to earn consistently from Love Hope Adventure. We are getting there, but it has been a lot of brainstorming and trying things.
Try different things and then follow the trends.
The best thing for you to do is to test the market. This requires a lot of trial and error. Just because you think something will catch fire, doesn’t mean it will. Even if something seems to be working for others, it doesn’t mean it will work for you.
An example of what not to do.
I used to work for a company that developed a website for lifehacks and tips back when that was a huge thing. They brought me on for almost a year to work on their site. I wrote tricks, created images, managed their instagram and other social media outlets.
They had this really great idea to purchase a website that was focused on tips and tricks. I was contracted to write blog posts for the site. The owner pitched this really unique writing idea to me to create different persona’s to write about the lifehacks. Let me tell you something, that blog caught on fire. It took only a month for that blog to have more traffic coming to it than the main website they were trying to promote.
Instead of following the trends of what people wanted (which was clearly the other blog) they held onto their idea of making the original site work. I know they invested a lot of time and money into it, but it folded. They would have been better off investing where the interest was.
Flexibility is your ticket to success.
I’ve got many more stories just like this. In my years of working for business owners, I can tell the ones that aren’t going to be successful right away. They come into the market believing that what they have is going to wow people, and they aren’t flexible at all.
Unfortunately, I’ve had clients pay me thousands of dollars over the course of a project, only to have it fail. I’m not the only investment they’ve made in the project either.
My suggestion to you is test the market. Don’t throw everything you have at one product or one services. It is better to try a few things that you think you can do, and see what takes.
A book I’m reading more than skimming right now:
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More –So far, I haven’t ever heard a single thing that Perry is writing about in this book. It’s been good for my understanding of business.
Some great articles I read this week about ways to earn extra money-
How to Make Money as a Scopist– Scoping is the art of editing transcripts for court reporters. It’s the step before proofreading transcripts, as you work with the rough draft to make it readable.
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